Telemarketing: Akshaya Patra trustees have hired telemarketing agents who make calls and ask for donations for the mid day meal scheme.
Musical concerts, fashion shows: Trustees of the Akshaya Patra are organizing musical concerts, charity dinners, food festivals, fashion shows and such other events to trick innocent donors.
Extending the scope of the Akshaya Patra program: The trustees are now extending the program to include Akshaya Vastra, Akshaya Vidya and Akshaya Jala such other programs to increase the inflow of donations.
Akshaya Patra now into corporate catering: Akshaya Patra is using the infrastructure developed through the mid day meal program and entering catering industry. The infrastructure, expertise and equipment for the catering program have all been procured under the mid day meal program.
Developing a network of food stores, restaurants: The trustees of the Akshaya Patra are now capitalizing on the brand name and exploiting the sympathy generated through carefully orchestrated media hype, to start new businesses.They have embarked on a massive expansion in the food industry by setting u p signature restaurants, food stores etc.
Going after awards, citations: The trustees are making determined efforts to enlist Akshaya Patra in various categories and classifications and are trying to get awards and citations. Any award gives opportunities to Akshaya Patra to do some more brand building and gives the Akshaya Patra personnel more reach and penetration among the potential donor community.